Let Property, a long-term client I originally created the branding for, approached me to design an exciting idea for an app to support their property sales and management business. They wanted a platform where property owners could manage their portfolios, keep track of performance, store important documents, browse new property listings, and connect with exclusive off-market deals through events.
The focus was on creating a clean, straightforward user experience that made it easy for users to navigate the app. By prioritising simplicity and functionality, we built clear pathways to key features like customisable property searches, document storage, and sending/receiving offers. Regular feedback loops with the team ensured that the original idea evolved in a positive direction that matched business goals with user needs.
The final product is a streamlined app that makes managing real estate effortless. With its clean design, users can easily access everything from portfolio performance stats to new investment opportunities. The Let Property app not only simplifies daily tasks but also fosters community connections through exclusive events and off-market deals. The end product was an app that enables Let Property to vertically integrate their business in an easy to use platform for customers.