my cAREER journey
Background
I’m a designer and creative director with 8 years of experience turning ideas into real-world solutions. From UX design to video production, I love working with businesses to problem solve & bring concepts to life. Since age 17, I 've worked for agencies on projects across nearly all sectors - Now, at 25, I’ve decided to go freelance to apply what I’ve learned directly to clients. Whether leading a team or diving into the details, my goal is always to make new connections, grow my skillset & take on exciting projects.
My Services
Ensuring your content feels true to your brand and relates to your target audience is essential to effective design-whether that's a simple logo, a full brand guideline document or creating web/social content.
From scripting to editing, I create & shoot videos that capture attention and tell your story in an engaging way.
I work with platforms like Umbraco, Webflow, WordPress, Squarespace, Wix, and Shopify to create user experiences that reflect your businesses goals
career timeline
My professional timeline, detailing the key roles and skills that have shaped my way of thinking.
Joined initially as a Senior Designer. Playing a key role in writing proposals, delivering pitches, quoting and securing new business. Leading higher budget projects and engaging directly with clients through workshops with stakeholders and pitching in tenders.
Directly involved in agency strategy, hiring new staff, conducting interviews, and shaping the team in line with business needs as well as maintaining delivery of client projects.
Developed skillset in UI/UX, Ecommerce & Videography. Worked on interesting projects for clients like Prince's Trust, Strathclyde Uni, Chivas, City FM, Fusion GBS and many more.
Worked through the pandemic by enhancing clients e-commerce solutions, shifting budgets to social media, upskilling the team and working to retain clients.
Joined a new agency formed after IDM’s acquisition, retaining some IDM clients and supporting new brands. Took on more client-facing responsibilities and expanded digital design expertise and developed video editing and web design skills.
Designed bottle packaging, pop-up bars for John Lewis, stadium advertisements for Celtic FC and Scotland's Rugby team, and website assets for clients like Forty Clothing & Eden Mill.
Supported client portfolio including bars, restaurants, retail and tech companies. Built ongoing strategies in collaboration with Trend's in house social team & clients in house marketing directors to hit set KPIs in both social marketing and ecommerce.
Started as an intern, learning from the design team one day a week before moving into a full-time paid role. Gained experience in interpreting briefs, pitching ideas to the team and collaborating in an agency environment.
Developed basic skills in Adobe Illustrator & Photoshop and designed social media and web assets for clients like Autodesk and City Power.
Worked across various sectors, including Energy, Software, Finance, and Fashion.
Worked with :
