Rebrand, website redesign, and ongoing social content for Auxilium- bringing 25 years of IT expertise into a clean, accessible modern identity.
Project overview
Auxilium approached with 25 years of industry expertise and an extensive track record of successful IT projects. However, their outdated brand identity and website failed to reflect their authority and innovation, making it hard to stand out against modern competitors.
Their old site was information-dense, weighed down by too many sub-service pages and overly technical jargon that made key details easy to miss. I proposed a full top-to-bottom refresh - rebuilding their visual identity, tone of voice, imagery, and social content. By streamlining the UX and simplifying their service terminology, we made it easy for potential clients to quickly find the IT solutions they need.
Outcome
Modernized Brand Positioning: Transformed their visual presence to position them as an approachable, customer-focused tech partner without losing their expert edge.
Streamlined UX & Navigation: Rebuilt the site architecture so prospective clients can easily digest key services without getting lost in technical clutter.
CMS Migration: Moved their website to a more user-friendly interface, allowing their team to manage updates internally and cut ongoing costs.
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Rebrand, website redesign, and ongoing social content for Auxilium- bringing 25 years of IT expertise into a clean, accessible modern identity.
Project overview
Auxilium approached with 25 years of industry expertise and an extensive track record of successful IT projects. However, their outdated brand identity and website failed to reflect their authority and innovation, making it hard to stand out against modern competitors.
Their old site was information-dense, weighed down by too many sub-service pages and overly technical jargon that made key details easy to miss. I proposed a full top-to-bottom refresh - rebuilding their visual identity, tone of voice, imagery, and social content. By streamlining the UX and simplifying their service terminology, we made it easy for potential clients to quickly find the IT solutions they need.
Outcome
Modernized Brand Positioning: Transformed their visual presence to position them as an approachable, customer-focused tech partner without losing their expert edge.
Streamlined UX & Navigation: Rebuilt the site architecture so prospective clients can easily digest key services without getting lost in technical clutter.
CMS Migration: Moved their website to a more user-friendly interface, allowing their team to manage updates internally and cut ongoing costs.