Auxilium IT Consultancy, while having vast experience in their field and a highly satisfied customer base, had an outdated brand identity and online presence that no longer portrayed them as leaders in their field to potential new customers relative to their competitors. Their website was also outdated and didn’t communicate their desired message to viewers in the most optimal way
I proposed a full rebrand to modernise Auxilium’s identity and position them as a leader in their field. This included a fresh visual identity, a refined tone of voice, and a completely new website designed to showcase their services in a clear, engaging way. The UX was restructured for easier navigation, ensuring key information was accessible and intuitive for users.
The new branding and website have elevated Auxilium’s digital presence, making them look more authoritative and cutting-edge in their industry. The improved UX and messaging ensure potential clients quickly understand their expertise, leading to a stronger brand perception and better engagement.