End-to-end brand creation, positioning & dual-platform UX/UI design for Wannastay - an AI-powered OTA property management system.
Company
Wannastay
Timeline
2025
—
Present
Role
Chief Design Officer
Project overview
Wannastay is a hospitality platform designed to rethink short-term rentals for both travelers and property owners. On the consumer side, it replaces traditional search filters with an intuitive, AI-driven prompt interface. On the B2B side, it provides a powerful Property Management System (PMS) packed with over 38 specialized tools - handling everything from revenue tracking and guest communication to local activity listings.
Outcome
Starting from scratch, I created the full visual identity, brand positioning, and UX/UI build for both platforms using Figma for concepts and Cursor to implement the designs. The core design challenge was balancing two distinct audiences: building a seamless, inspiring booking flow for guests while structuring a complex suite of 38+ operational tools into a clean, effortless dashboard for property owners - both platforms combine into a user experience that was an industry first.
0-to-1 Brand Identity & Positioning: Built the visual language, logo system, and market positioning tailored targeting both travel consumers and property managers.
AI-First Booking UX: Designed an intuitive consumer OTA interface centered around natural-language AI prompt search & implemented into codebase with Cursor.
38+ Tool PMS Suite: Planned & designed the complete B2B software ecosystem, turning complex operational workflows into a clear, scalable interface built for owners to simplify their operations.
Latest projects
End-to-end brand creation, positioning & dual-platform UX/UI design for Wannastay - an AI-powered OTA property management system.
Company
Wannastay
Timeline
2025
—
Present
Role
Chief Design Officer
Project overview
Wannastay is a hospitality platform designed to rethink short-term rentals for both travelers and property owners. On the consumer side, it replaces traditional search filters with an intuitive, AI-driven prompt interface. On the B2B side, it provides a powerful Property Management System (PMS) packed with over 38 specialized tools - handling everything from revenue tracking and guest communication to local activity listings.
Outcome
Starting from scratch, I created the full visual identity, brand positioning, and UX/UI build for both platforms using Figma for concepts and Cursor to implement the designs. The core design challenge was balancing two distinct audiences: building a seamless, inspiring booking flow for guests while structuring a complex suite of 38+ operational tools into a clean, effortless dashboard for property owners - both platforms combine into a user experience that was an industry first.
0-to-1 Brand Identity & Positioning: Built the visual language, logo system, and market positioning tailored targeting both travel consumers and property managers.
AI-First Booking UX: Designed an intuitive consumer OTA interface centered around natural-language AI prompt search & implemented into codebase with Cursor.
38+ Tool PMS Suite: Planned & designed the complete B2B software ecosystem, turning complex operational workflows into a clear, scalable interface built for owners to simplify their operations.