Lambay Whiskey needed a modern digital presence that better communicated their unique island heritage and craft. Beyond the primary ecommerce site I built on Shopify, they needed an exclusive experience to support the release of their rare 20-Year-Old release, accessible only via a QR code printed directly on the bottle.

I designed a modular main website on Umbraco, building intuitive user personas and streamlined flows that guided visitors effortlessly into their online shopify store. For the 20YO bottle release, we created a microsite featuring an interactive map of Lambay Island and parallax storytelling (working alongside Black Copper Design who crafted the bottle's physical identity). To capitalise on the new UX, I also designed targeted social and e-commerce campaigns around key retail periods like Black Friday and Father’s Day.