Lambay Whiskey needed a redesigned website that not only reflected its unique brand identity and growth but also better told the story of the family behind the brand and the rich heritage of Lambay Island. The existing site lacked the storytelling depth required to immerse visitors in the brand’s origins and craftsmanship. Additionally, a more premium dedicated microsite was needed to showcase the exclusivity of their 20YO special edition whiskey, offering high-end customers a deeper connection to the product which was only accessible through a QR code printed on the bottle.

I designed a modular site on umbraco, allowing Lambay to easily update content while maintaining its distinct visual identity. User personas and user flows were created to improve the site’s structure, ensuring an intuitive experience that guided users efficiently towards the e-commerce store. For the 20YO whiskey, a bespoke microsite was designed in collaboration with Black Copper Design in Dublin who did an excellent job on the packaging and identity for the Special Edition whiskey, accessed via a QR code on the bottle. This interactive experience featured an immersive map of Lambay Island, rich storytelling, and parallax-based design to bring the brand’s history to life.